Negatives Of Celebrity Endorsement

Marketing Management & concept design-assignment 2| electro stone Effects of Celebrity Endorsement| Jeneef Joshua V.J-215111077| | I MBA,2011-2013 | | Celebrity interchange has amaze a common affair in at one times breakneck competition. There has been a traditional feeling that when a fame endorses a product or a brand, it tends to perform well in the market. In the next a couple of(prenominal) pages I will be taking you through an compend of how a renowns warrantee affects a parliamentary laws market share and more importantly the forbid side of celebrity endorsement. Celebrity endorsement is a mold merchandise strategy which is now widely adopted by many brands to gain a significant pie of the market. It has become asterisk of the key selling mix elements. Though there is no doubt about its effectiveness in carry in a fortune to the company there is also the affect of it going wrong in its principal objective of pitch in more revenue . The risk involved is huge to the bourne that a company considering the make use of of celebrity has to make a very careful analysis on certain attributes out front venturing into it. What really is a celebrity endorsement?

It is a marketing process by which a brand gets into a set down weight with a celebrity and makes the celebrity to endorse the use of its products in a way that it creates trust among the customers. It depends on the celebritys image and ability to add value to the brand. The risks associated with celebrity endorsement are as follows: 1) The reputation of the celebrity whitethorn denigrate after he/she has end orsed the product. Example: Pepsi Colas suff! ered with three tarnished celebrities - microphone Tyson, Madonna, and Michael Jackson. Since the conduct of the celebrities reflects on the brand, celebrity endorsers may at generation become liabilities to the brands they endorse. The recent and the most popular one is the soil caused by the popular golfer, Tiger Woods. Tiger is primarily associated with brands like Nike, Accenture, Gatorade...If you command to get a full essay, order it on our website: BestEssayCheap.com

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